How to add [.blue]Google Analytics[.blue] to your BigCommerce store

February 23, 2023

min read

Google Analytics is a web analytics platform that collects data from your website – including information on your site visitors – and provides reports that will give detailed insights into your business. 

BigCommerce and Google Analytics have now integrated in order to facilitate enhanced eCommerce tracking. In this guide, we will look at why you should integrate BigCommerce and Google Analytics, and explore a step-by-step guide on how to integrate the two. 

Why you should integrate BigCommerce and Google Analytics 

Google Analytics is a tool that eCommerce businesses can use to track visitors and conversions on their online store. It enables you to gain insights into your visitors. For example, you can look at what pages they are visiting the most, what channels drive the most traffic to your online store, and which of your products perform the best. There is also a feature called Google Analytics Real-Time Reports, which enables you to see how many visitors are currently viewing your online store at any time. 

Google Analytics offers features that enable you to do three of the most important things as an online business: 

  • Understand all of your customers 
  • Keep track of all of your data 
  • Plan for the future success of your business

BigCommerce’s integration with Google Analytics is an extremely powerful marketing tool that they have integrated to help businesses increase their profits. Using data from Google Analytics will enable you to learn about your online store’s performance and, therefore, understand how you are able to grow your business. 

How to add Google Analytics for BigCommerce 

1. Check the requirements 

Before integrating Google Analytics and BigCommerce, it is important to carefully check the requirements and limitations that are related with BigCommerce’s Google Analytics integration, which include the following:

  • Your Google account must be verified 
  • Your online store must have used Optimised One-Page checkout 
  • Checkout labelling in Google Analytics should match your online store’s checkout
  • You must have data tags in your theme 

2. Create a Google Analytics account

Before integration, you must have BigCommerce and Google Analytics accounts. In order to create a Google Analytics account, you need to go onto the Google Analytics website and click on the button ‘Create an account’, which is located at the top right-hand corner of your screen. You may be prompted to log into your Google account. 

3. Get your Tracking ID 

Now that you have set up your Google Analytics account, click on the button ‘Admin’ and fill out the list of information. There will be a section that requires you to enter an account name make sure to use your BigCommerce store’s name. You will then need to adjust your account data sharing settings and click the button ‘Next’.

Once you have provided all of the relevant information, click the button ‘Get Tracking ID’ and a code will appear. Make sure to make a copy of this code as you will need it for the next steps. 

4. Enable eCommerce set-up on your Google Analytics account 

Now go back and click on the button ‘Admin’, then go into ‘View settings’ followed by ‘eCommerce settings’. You now need to make sure that the buttons for ‘Enable Ecommerce’ and ‘Enable Ecommerce Reporting’ are both switched to ‘ON’. Now save your changes. 

5. Add your Google Analytics to your BigCommerce store 

In order to add your Google Analytics to your BigCommerce store, go to your BigCommerce control panel and click ‘Settings’, then ‘Advanced settings’. 

Now click on ‘Google Analytics’ in the left-hand menu and enter your Tracking ID from step 3 into the ‘Tracking ID’ section. Make sure to click ‘I have read and agree to the BigCommerce Terms of Service’ and now click the button, ‘Save Changes’.

Once you have completed all of the above steps, you will now have Google Analytics on your BigCommerce store!

Know your customers & adapt your business strategy

You should now be able to add your Google Analytics account to your BigCommerce store and experience all of the benefits that this offers. The integration of Google Analytics and BigCommerce will enable you to strengthen your marketing activities by letting you see and analyse your traffic data in a completely new way. It enables you to track and understand your users and customers’ behaviours, experience, and more.

By having a better understanding of your customers, you will be able to adapt your sales and marketing strategies to increase leads and drive more sales. Integrating Google Analytics with your BigCommerce store is, therefore, extremely important for growing and scaling your online business.

To streamline your BigCommerce store further using integrations, it would be worthwhile to consider integrating BigCommerce with a 3PL provider. To learn more about BigCommerce fulfilment, contact us and let us show you how we can help.

Gilson Pereira
Head of Customer Experience at Zendbox

Resilient and forward-thinking, Gilson is responsible for leading the strategy, planning and execution of our customer experience (CX) goals, liaising with department heads to ensure every team at Zendbox works cohesively to provide our clients a positive and seamless experience across all touchpoints.

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