[.blue]TikTok Shopping:[.blue] How to sell products on TikTok

August 15, 2023

min read

With 2 out of 3 users likely to buy something while on TikTok, the platform has arguably become one of the hottest and most lucrative ways to sell products online.

It has revolutionised how eCommerce brands engage with shoppers and vice versa, providing a unique retail path to purchase that is powered almost entirely by users. The value of TikTok Shop is evident and emphasises the importance of leveraging this platform to foster stronger customer relationships and drive sales. In this blog post, we'll explore how this platform works, who can use it, and, most importantly, how you can maximise the features on TikTok Shop to boost your business growth.

What is TikTok Shop?

TikTok Shop is a game-changer in the world of eCommerce. It's a feature within the popular social media platform, TikTok, that allows users to browse and purchase products directly from their favourite creators' videos. With TikTok Shop, you can seamlessly transition from watching entertaining content to discovering and buying unique items. This innovative shopping experience opens up endless possibilities for businesses and entrepreneurs looking to tap into the vast TikTok audience.

Whether selling fashion accessories, home décor, or even quirky gadgets, TikTok Shop provides a dynamic platform for showcasing your products and connecting with potential customers like never before. So get ready to unleash your creative marketing skills because TikTok Shopping is here to take your business to new heights!

What do I need to get started with TikTok Shop?

To get started with TikTok Shop, there are a few things you'll need to have in place. First and foremost, you'll need to create a TikTok for Business account. This will allow you to access the features and tools necessary for setting up your TikTok Shop.  

Next, you'll need to register for TikTok Shop. This can be done through the app or the TikTok for Business website. Once you've registered, it's time to wait for the results of your application. The approval process may take some time, but don't worry – it's worth the wait!

Once your shop is approved, it's time to link your account and start selling! You can connect your online store or use an eCommerce platform like Shopify to manage your inventory and sales on TikTok Shop. With everything set up and ready to go, you're now well on your way towards reaching millions of potential customers through this exciting new shopping feature on TikTok!

Tips for increasing sales with your TikTok Shop

Think like a creator, not a brand. TikTok is all about creativity and authentic content, so it's essential to approach your TikTok Shop with the same mindset. Instead of just pushing products, focus on creating engaging and entertaining content that uniquely showcases your products. Show off their features, demonstrate how they can be used, or even make fun challenges related to your products.

Partner with creators and influencers. One of the most effective ways to increase sales on TikTok is by collaborating with popular creators and influencers within your niche. They already have a dedicated following who trust their recommendations, so having them promote your products can significantly boost awareness and credibility for your brand. Reach out to relevant creators in your industry and see if they'd be interested in working together on sponsored posts or product reviews.

How can I promote my products with TikTok Shop?

Promoting your products on TikTok Shop is critical to driving sales and increasing brand awareness. With millions of users scrolling through the app every day, it's a prime opportunity to showcase your products in a creative and engaging way.

One effective strategy is to create compelling videos highlighting your products' unique features or benefits. Consider using popular TikTok trends or challenges to make your content more relatable and shareable. Remember to keep your videos concise and visually appealing, as attention spans on TikTok are typically short. In fact, nearly 50% of users surveyed by TikTok said videos longer than a minute long were “stressful”.

How to make the most of TikTok Shop features

TikTok Shop offers a range of features to help you maximise your selling potential. Start by optimising your product catalogue specifically for TikTok to make the most of these features. This means creating eye-catching and engaging visuals that grab users' attention as they scroll through their feeds.

Next, don't be shy about promoting your TikTok Shop to your audience. Tell them about your excellent products and encourage them to visit your shop directly from your TikTok profile or videos. Use creative and compelling call-to-actions in your captions or video descriptions to entice viewers to check out your offer.

Additionally, take advantage of TikTok's promotional tools, such as hashtag challenges or branded effects, that can help increase visibility and engagement with your products. Collaborating with influencers is another effective strategy for boosting sales on TikTok Shop. Partnering with niche or popular creators who align with your brand can introduce a whole new audience to your products and generate excitement around them.

By harnessing these critical features offered by TikTok Shop, you can create an immersive shopping experience for users while driving sales and growing your business on this dynamic platform.

What are the benefits of TikTok Shop?

The benefits of TikTok Shop are numerous and can significantly impact your online business. First and foremost, it allows you to tap into the massive user base of TikTok, which currently boasts over 1 billion monthly active users. This means exposure to a vast audience already engaged with the platform's content.

TikTok Shop provides a seamless shopping experience for users. With just a few taps, they can browse and purchase products directly within the app. This convenience leads to higher conversion rates and, ultimately, more sales for your business.

Additionally, TikTok Shop offers various features that enhance product discovery and engagement. From personalised recommendations based on user preferences to interactive elements like shoppable videos and stickers, these tools help drive interest in your products and increase customer interaction.

Furthermore, by setting up a TikTok Shop, you gain access to valuable insights about your audience's behaviour and preferences through analytics tools provided by the platform. This data can be used to refine your marketing strategies and tailor your offerings to meet customer needs better.

Leveraging the benefits of TikTok Shop can significantly boost your online business by expanding its reach, improving conversion rates, enhancing product discovery capabilities, and providing actionable insights about customers' behaviours/preferences while offering an overall convenient shopping experience within the popular social media app.

TikTok Shop FAQs

How do you sell on TikTok with Shopify?

Selling on TikTok with Shopify is a seamless process that allows businesses to tap into the vast potential of this popular social media platform. To get started, you'll need to integrate your Shopify store with TikTok, and this is where Zendbox can help. We offer an integration between Shopify and TikTok Shop! Once connected, you can easily manage your product catalogue and inventory directly within Shopify, while we take care of your TikTok fulfilment.

Next, it's time to create eye-catching videos showcasing your products and upload them onto TikTok. Ensure you include relevant hashtags and engaging captions that will capture the attention of users scrolling through their TikTok feeds. With just a few taps, viewers can be directed to your Shopify store, where they can make purchases or learn more about your brand. It's a powerful way to drive traffic and boost sales while leveraging the popularity of TikTok!

What are the best practices for TikTok Shopping?

When it comes to selling on TikTok, there are a few best practices to keep in mind:

  • Optimise your product catalogue specifically for the platform
  • Inform your audience about your new TikTok Shop through engaging content and promotions
  • Consider partnering with influencers who can help spread the word about your products

By following these tips and effectively leveraging TikTok Shop's features, you'll be well-equipped to boost sales and grow your brand presence on this popular social media platform.

In conclusion, setting up a shop and selling products on TikTok has become easier than ever before. By following our guide and utilising features such as partnering with creators and influencers, and optimising your product catalogue effectively, you'll be well-positioned to drive even more sales through this fast-growing social media platform!

Discover how Zendbox can assist with setting up your TikTok Shop today! Contact one of our eCommerce fulfilment experts by filling in our form.

Gilson Pereira
Head of Customer Experience at Zendbox

Resilient and forward-thinking, Gilson is responsible for leading the strategy, planning and execution of our customer experience (CX) goals, liaising with department heads to ensure every team at Zendbox works cohesively to provide our clients a positive and seamless experience across all touchpoints.

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