[.blue]Order fulfilment vs order fulfillment:[.blue] Insights into eCommerce success

July 27, 2023

min read

In this post we’ll be delving into the realm of order fulfilment – or is it 'order fulfillment'?

Regardless of the spelling you prefer, understanding this key eCommerce concept is critical to your business' success. In this article, we'll unravel the meaning of order fulfilment, delve into the order fulfilment process, explore the role of different software in this process, and explain how companies like Zendbox can revolutionise this task.  

The great debate: Order fulfilment vs order fulfillment  

Before we delve deeper, let's address the elephant in the room: the differing spellings of 'fulfilment' and 'fulfillment'. Simply put, 'fulfilment' is the British spelling, while 'fulfillment' is the American variant. But no matter how you spell it, the concept remains the same: it's all about getting the products that customers order online from your warehouse to their doorstep.

The order fulfilment process explained

Order fulfilment is a multi-step process that starts when a customer places an order online and ends when they receive their package. It involves several key stages:

  • Receiving inventory: The fulfilment process begins when products arrive from your manufacturer or supplier at your warehouse.
  • Inventory storage: Once products have been received, they are stored in the warehouse until a customer places an order.
  • Order processing: When an order comes in, the purchased items are picked from the warehouse shelves, packaged securely, and labelled for shipment.
  • Shipping: The package is then handed over to a courier service for delivery to the customer.
  • Returns processing: If a customer decides to return an item, the fulfilment process will also handle the return and restocking of the item.

The role of order fulfilment software  

Order fulfilment software plays a crucial role in automating and streamlining the fulfilment process. It helps manage inventory levels, track orders in real-time, and provide essential insights for business decision-making.

Software solutions like Zendportal offer a wide range of features designed to optimise order fulfilment. From inventory management to real-time tracking, these solutions provide the tools necessary to maintain efficient operations, ensure customer satisfaction, and drive eCommerce success.

The advantages of partnering with order fulfilment companies  

Order fulfilment companies specialise in handling the fulfilment process on behalf of eCommerce businesses. These companies offer a variety of services, including inventory storage, order processing, shipping, and returns management.

By partnering with an order fulfilment company like Zendbox, you can enjoy several benefits. First, it allows you to focus on core business areas such as product development and marketing, leaving the logistics to the experts. Second, because fulfilment companies operate at scale, they can often provide these services more cost-effectively than if you were to handle them in-house.

Regardless of whether you spell it 'fulfilment' or 'fulfillment', understanding this critical eCommerce concept is key to your business' success. By effectively managing the order fulfilment process, leveraging the power of order fulfilment software, and partnering with specialist order fulfilment companies, you can ensure that your online order fulfilment is as efficient and cost-effective as possible.

Discover how Zendbox can help optimise your order fulfilment process and drive your eCommerce success. Contact one of our experts today!

Gilson Pereira
Head of Customer Experience at Zendbox

Resilient and forward-thinking, Gilson is responsible for leading the strategy, planning and execution of our customer experience (CX) goals, liaising with department heads to ensure every team at Zendbox works cohesively to provide our clients a positive and seamless experience across all touchpoints.

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